Ozon, Russia’s second-biggest online retailer, sees the value of merchandise sold on its platform increasing tenfold by 2026 with the company aiming for control of a third of the country’s e-commerce market.
The company is targeting annual GMV of 2.5 trillion rubles ($34 billion) in 2026, Chief Executive Officer Alexander Shulgin said in an interview.
Ozon, which trails Wildberries by market share in Russia, has grown faster than its closely held competitor, taking advantage of a boost to the industry after Covid-19 lockdowns pushed shopping online. It accounts for about 10% of the country’s fragmented market, although well-financed rivals, including internet giant Yandex and the tech division of Russia’s biggest bank, Sberbank, are planning large investments.
Ozon targets one-third of booming Russian e-commerce marketRead More
