Last week the French-founded customer feedback startup Critizr announced the completion of a €15 million Series B round led by 83North Venture Capital, a global VC giant. Runa Capital, an international VC with Russian roots – which already backed the startup in 2015 – contributed an undisclosed amount to the round.
Founded in France in 2012, Critizr presents itself as “a technology company that draws on customer focus to allow businesses to measure and optimize consumer experience.” Acting as a trusted third party between consumers and directors of points of sale, Critizr also has a platform for customer feedback management.
Now available in 30 countries, Critizr aims to “become the world leader in customer experience.” The latest funding will be used “to accelerate international growth,” with the UK as a focus market.
Runa Capital is a rare example of fund with Russian roots investing in France. Investing mostly in US startups, Runa made its first investment in France in 2012, injecting $1.5 million in mobile analytics startup Capptain. This startup was acquired by Microsoft 18 months later.
Runa invest in several other French startups. These include, in particular, Admo, Keymetrics, Predictive Objects, SimpliField and Yoopies.
