A Delivery Club courier has been spotted roaming the streets of Saratov, central Russia, riding a white horse, reports The Moscow Times, citing the Russian online publication TJournal.
The man was photographed with the company’s typical green shirt and backpack. “I’m already being called the courier on the white horse around the city,” he was quoted as saying.
Alexei Savelyev, the new delivery celebrity, is a former horse riding instructor and the owner of the white stallion.
Delivery Club said they had no objection against the delivery method chosen by Savelyev, even though “it’s not the most comfortable or compact” mode of transportation. The company promised to offer Savelyev an electric scooter.
Delivery Club is owned by Russian Internet giant Mail.Ru Group. The delivery company made the news this past spring with its controversial outdoor advertising campaign in Moscow that showed couriers smiling beneath descriptions of their other professional and personal lives. The ads were a laughing stock on social media because the delivery people working for the service were apparently qualified for far more challenging jobs, while juggling sometimes significant personal burdens, as reported by online publication Meduza.