In late April Appodeal raised $8 million in a round led by Impulse VC, a venture fund which is reportedly affiliated to Russian billionaire Roman Abramovich. This investment brings the total funding raised to date by the startup to $11.5 million, according to CrunchBase.
As part of the deal, the fund has received a minority stake in the company, the Russian media reported. Other investors have remained unnamed.
A US-based startup with Russian roots, Appodeal has developed and advanced ad monetization platform for app developers.
The company claims that its solution is used by some 33,000 mobile apps for Android, iOS and Amazon, and that its platform runs over 13 billion ad impressions monthly.
“With just one SDK integration, a mobile app gains access to 60+ ad demand sources competing against each other in a real-time auction for every single ad impression,” claims Appodeal.
In addition to all major mobile ad formats, the company offers publishers a variety of innovative tools such as “cross-promotion and direct deals, network monitor, segments and placements, as well as parallel bidding.”
The Appodeal solution was initially created in 2011 by a mobile games publisher as an in-house ad mediation tool. In 2014, it was co-founded by Pavel Golubev and Natalie Portier as an independent product, while its beta version was made public a year later.
Headquartered in San Francisco, the startup has its main global offices in Barcelona, Moscow, and Minsk. It currently employs some 90 people.
Sources: CrunchBase, Appodeal (1, 2), VC.RU
