Burger King Russia has just launched Whoppercoin, a cryptocurrency which can be traded for Whoppers. For each ruble spent at Burger King locations in Russia, diners will get a quantity of Whoppercoin sent to their digital wallet via Waves, a Russian-based Blockchain platform.
“Now a Whopper is not only a burger that people in 90 different countries love — it’s an investment tool as well. According to the forecasts, cryptocurrency will increase exponentially in value,” stated Ivan Shestov, head of communications at Burger King Russia.
The value of the Whoppercoin could increase over time, according to Crypto News, which sees in it a deflationary cryptocurrency.
“There are only one billion Whoppercoins in existence, which should be more than enough to provide for the Russian public’s rate of Whopper consumption. Shestov is clearly banking on the common cryptocurrency idea that a finite pool of coins disbursed grants inherent rarity and value to the cryptocurrency. However, Shestov’s claim that Whoppercoin is a valid investment tool rightly deserves ridicule,” writes the specialized online publication.
The Prosecutor’s Office of Russia has also got involved in the discussion. As reported by Vedomosti (cited by Forklog), the Burger King officials have been requested to provide explanations about the cryptocurrency and the way it works. They have also been notified that rubles is the only legal tender in Russia, and required to write a statement claiming that the company did not hold massive issuance of WhopperCoins.
Burger King Russia, on their part, insists that the company did not violate local legislation as the notion of cryptocurrencies is absent from it, and operations with virtual currencies are not prohibited, writes Forklog.
