Synergy Innovations, the venture arm of the Moscow University of Industry and Finance, will invest $1 million into the i-Ogorod web service – ‘i Garden’ in Russian – a project allowing its users to set up real vegetable gardens and manage them through the Internet.
With real farms located in the Moscow and Vladimir regions, i-Ogorod aims at turning farming into a game by merging the virtual with the real worlds. i-Ogorod users will be able to monitor their gardens through web cameras and have ecologically clean vegetables, berries and flowers delivered to their homes.
The site, masterminded by the general manager of Synergy Innovations Vadim Lobov, claims to be the first ever hybrid online and offline agricultural project available to end users. Its launch is slated for late summer in August or September, Danila Shaposhnikov, the head of the project, said in an exchange with East-West Digital News.
Synergy Innovations is a Moscow based early stage venture fund focused on obtaining significant minority or controlling stakes in investment targets, the fund’s website reads. Synergy Innovations uses both its own and attracted funds to finance projects in electronic commerce, SaaS, online advertising technologies and other web related fields. Announced in 2011, the fund already lists some ambitious projects in its portfolio. Among them is IntellectMoney.ru, a Russian online payment system which was launched in 2009 and served more than half a million users in its first year of operation.
