Svyaznoy, Russia’s second largest mobile retailer, has just launched a mobile advertising campaign using the geotargeting capacities of AlterGeo, a Russian startup inspired by the real time interactive map and navigation of Foursquare.
The campaign promotes Samsung’s new Galaxy Gio handset among AlterGeo users who come within the vicinity of a number of Svyaznoy’s physical outlets.
AlterGeo, a service created in 2008, already claims 700,000 registered users in Russia and Ukraine, including up to 150,000 active users in Moscow, St. Petersburg, Kiev and other Russian and Ukrainian cities.
The US based Foursquare has recently stepped up its activity on the Russian market by a partnering with MTS in February of this year as reported earlier by EWDN.
Source: Unova
