Global investment in fintech ventures tripled to $12,21 billion in 2014, confirming the sector to be a hot ticket for everyone thinking about becoming a “unicorn” enterprise, making a breakthrough in technologies or changing consumer experience. A new startup field boomed 5-7 years ago in the USA is gradually building its momentum in Russia.
A confusing relationship between banks, VCs, government and startups have surprisingly led to organization of fintech events, elaboration of global strategies and creation of a fintech hub. Simply put, it is a process worth discussing and being known. Will fintech become a buzzword du jour in Russia? Digitally disrupted, still influenced by U.S. trends, but designed with a Russian heart.
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