Comparing SMB advertising in Russia and the US

Several factors drive a marketing team to decide which mediums to utilize in their marketing strategies. We reassess our budgets and our decisions after reviewing analytics, questioning our conversions, and  figuring out how to get more out of our marketing.

For SMBs, getting the most out of tighter budgets requires even more creativity and attention to the success of advertising.  Internet advertising tends to drive a greater portion of SMB marketing due to the reach, detailed targeting capabilities, and conversion tracking among a number of other benefits.