Internet advertising remained the fastest growing advertising segment in Russia in 2013, the Russian Association of Communication Agencies (AKAR) announced yesterday. However, Internet advertising’s annual growth rate fell from 56% in 2011 and 35% in 2012 to 27% last year.
The total volume of Internet advertising reached 71.7 billion rubles in 2013 ($2.25 billion), or 21.9% of the total advertising market’s revenues.
Contextual advertising accounted for the better part of Internet advertising (51.6 billion rubles, or $1.62 billion, up 34% from 2012). Yandex kept control or more than two thirds of this segment. The Russian search giant saw its context ad sales jump to 35.47 billion rubles (approximately $1.11 billion), up 39% from the previous year.
Television advertising remained the clear leader in terms of market share, however, taking in 156.2 billion rubles, but saw its growth rate reach just 9%, unchanged since 2012.
Meanwhile, print advertising reached just 37 billion rubles in 2013 ($1.16 billion), down 10% from 2012.
The Russian advertising market in 2013
