CRM developers’ sales grew 17% in dollar terms in the Russian market in 2012, Cnews.ru reported earlier this month, citing the results of an IDC study not yet publicly released. IDC, a global provider of market intelligence, advisory services and events for the IT, telecom and consumer technology markets, has not yet analyzed data for 2013.
In 2012 the Russian market for customer relationship management (CRM) software was worth $91.52 million, a considerable gain over the $78.53 million IDC analysts reported a year earlier.
International vendors continued to dominate the segment. Their foothold was volatile, however, with IDC noting a slight drop in their market control – from 68% in 2011 to 64.3% in 2012.
Main players’ market shares in the Russian CRM market (2012)
Oracle Siebel CRM, which led the top six vendors, shed a reported 4.4% of its Russian market share to end with 29.9%. In sharp contrast, runner-up Microsoft Dynamics gained 4.6% from 2011 to secure a 20.1% share. Both held the same ranking positions as the year before.
So did Terrasoft, a Ukrainian CRM developer that once again ranked third but stepped up its performance to finish 2012 with an 18% market share, a 2.9% increase from 2011. SAP, 1C and Naumen, Russian-based CRM vendors, held on to their 2011 shares and rankings, while 1C, Russia’s largest publisher of enterprise software, shrank from 10.6% to 8.5%.
IDC also reportedly noted a tangible expansion by some vendors in the “Others” category (see charts), especially the U.S.-based Salesforce.com and Megaplan, a Russian company managed by 1C.
