MTT, a Russian telecom group owned by VTB and former telecommunication minister Leonid Reiman, has announced that it has invested 50 million rubles (about $1.5 million) in Frolik, a service for children and their parents, since project start in September 2012.
“As for future investments, we will continue funding the project, but we are open to offers from other investors,” MTT’s PR director Denis Borushevskiy told East-West Digital News.
Safe kids, happy parents
Frolik, the first version of which is due to be released in a matter of days, allows parents to organize a safe and exciting online and multimedia environment for children, while preventing them from being exposed to unwanted content.
The platform is built around a free Android app that needs to be installed on the device used by the child. Within the app, all the available content – including apps, games, books, movies, etc. – has been “moderated” by parents from an online control center.
Frolik’s team of moderators also suggests content to parents that their children may find interesting. The service has an open API through which third-party content and applications publishers can offer their products to children.
An iOS version of the service is scheduled for launch in 2014, RBC Daily reported last week. Tsifroprom, the MMT subsidiary which has developed Frolik, expects the app to reach 1 million downloads in 2015.
