VimpelCom, an international telecom provider operating in Russia under the Beeline brand, announced last week that its customers will be able to use their mobile accounts to buy digital content from the Windows Phone Store. The cost of any purchased application, game, or music track will be deducted from a customer’s prepaid credit or added to their monthly bill.
A dedicated ‘VimpelCom Shelf’ has been designed to enable VimpelCom’s customers to navigate their way among the content available in the Windows Phone Store. The VimpelCom Shelf will feature up to 200 selected applications, tailored to offer local content and services.
The ‘VimpelCom Shelf’ and mobile account payments for the Windows Phone Store will be rolled out in VimpelCom’s operations across the globe starting later on this year, the telco announced.
Previously, VimpelCom announced partnerships with Google, enabling its subscribers to pay for Google Play’s apps from their mobile accounts, and with Wikipedia, offering free connections to the online encyclopedia.
VimpelCom also cooperates with Facebook, the Russian business daily Vedomosti noted. Since last year, the operator has been providing its subscribers with free access to the social network. The two companies have also conducted joint marketing campaigns in Russia.
