Eldorado, a leading home appliance and consumer electronics retailer, is planning to open up to 200 small outlets next year for electronic ordering and delivery. As the company’s press service explained to Russian business daily Kommersant, these outlets of less than 100 sq. m. will be deployed in locations not suited for standard hypermarkets – within malls or on the first floor of city buildings.
In 2011 the Russian home appliance and consumer electronics market totaled 1.19 trillion rubles (approximately $40 billion) according to GfK, a leading marketing research agency cited by Kommersant.
Due to the growing importance of online sales – 6% of the total segment retail sales in 2011, up from 4% in 2010 – retailers are switching to smaller formats that display less physical assortment but allow customers to choose and order electronically. M.Video’s newest hypermarkets usually occupy less than 2,500 sq. m., compared with the standard 4,500 sq. m., and Media Saturn is considering similar moves, Kommersant reported.
- RUSSIAN E-COMMERCE REPORT 2012 – The total volume of Russian online retail reached 310 billion rubles, a little more than $10 billion, in 2011, up 25% at least from the previous year. EWDN has published an in-depth research on Russian e-commerce, including an overview of offline retailers’ e-commerce initiatives. To receive free insights or to order the full version, please contact us at [email protected].
