Avito, Russia’s leading classifieds platform (a subsidiary of OLX Group, owned by Naspers affiliate Prosus), will operate as an independent Russian business,
“We can confirm OLX Group has taken a decision to cease all involvement in its Russian operations. The separation process is underway which will decouple the companies into two independent entities. Avito will operate as an independent Russian entity run by a local management team, and governed by its own Board of Directors. Prosus will have no day-to-day involvement in the operations of the business and will neither invest further nor seek to benefit economically from the interest in Avito in these circumstances.” Prosus statement in late March.
International success story in Russia
Launched in 2007 by Swedish entrepreneurs Filip Engelbert and Jonas Nordlander, Avito quickly asserted its leadership in Russia. The company was backed by a bevy of international investors, including Vostok Nafta Investment (now rebranded to Vostok New Ventures) and Kinnevik.
In 2015, Naspers acquired a controlling stake in Avito, marking one of Europe’s largest startup exits at that time. The South African group offered $1.2 billion to increase its stake from 17.4% to 67.9%.
In 2019, the South African group took full control of the company, valuing it at $3.85 billion – up from $2.7 billion in 2015.
In November 2021, according to Similarweb, Avito became the world’s most visited classified ads website with some 280 million visits monthly.
Company revenues reached $313 million in 2020, according to data cited by ReviewBolt.
