Wildberries has just launched its first financial product — a virtual debit card that allows its customers to make purchases on the marketplace with a 2% discount. The news was reported earlier this week by RB.RU, which cited the company’s press service.
Only users with a Wildberries account can get the ‘WB Card,’ which is provided at no charge. The debit card account can be replenished via a mobile phone (via the central bank’s Quick Payment System, ‘SPB’ in Russian) and via the mobile apps of some large banks (Alfa Bank, Tinkoff and Raiffeisenbank).
The online retailer also plans, in the near future, to offer instant refund to customers returning purchases.
WB Cards are issued by Wildberries Bank. Previously known as ’Standard Credit Bank,’ this lender was founded in 1990 in Adygeya, a region in Southern Russia. Wildberries founder and CEO Tatyana Bakalchuk acquired it discreetly in the spring of last year, as reported by VC.RU.
