Amma Pregnancy Tracker, a fast-growing, Russian-made mobile application for pregnant women, has attracted $2 million to fuel its international expansion. The startup plans to develop teams in Latin America, its largest market today by number of users, as well as in Southeast Asia, and to grow its 10 million+ user base.
This app helps control weight gain and abdomen growth, as well as abnormalities during the pregnancy. It provides “high-quality ultrasound images with detailed description,” and tracks contractions. It may be used to arrange an online consultation, provides a personal calendar with reminders about taking pills, doctor consultations, and so on. This calendar will even keep “records about mood changes on each day of pregnancy.”
The success of Amma, launched in 2019, looks impressive. It claims more than 10 million users in total and 1.5 million users on a monthly basis. It is in the top three App Store apps in Argentina, Chile, Mexico, and Peru; in the top five in Ecuador, Greece, Malaysia and Uruguay, as well as in Russia and in neighbouring Russian-speaking countries, where the app is used by “60% of pregnant women.”
Amma also does well in Western countries, standing in the App Store’s top 10 in Spain, Finland, Norway and New Zealand, and in the top 15 in canada, the UK and the USA. The platform is monetized via advertising and in-app subscriptions. Amma has its head office in Hong Kong while its R&D team is in Moscow.
Amma’s latest round involved a bevy of top Russia investors, including A. Partners (a VC firm founded by Alexey Solovyov, a figure of the Moscow VC scene); Sergey Dashkov, a prominent business angel; Andrew Filev, the founder of unicorn Wrike; Vladimir Khristenko, founder of biopharma major Nanolek; Sergey Solonin, co-founder of payment company Qiwi; Igor Shoyfot, partner at TMT Investment; and Maxim Spiridonov, founder of edtech startups Netology and Digital Dolina.
Previous investors in Amma included SOSV, a US VC firm, Prytek Group, a tech group with Israeli and Russian roots, alongside Russian tech entrepreneur Igor Rybakov and several other individual investors from Hong Kong, South Korea and Russia.
Amma has attracted some $4 million in total so far, according to Rusven, with a valuation now reaching $28 million, up 4.5 fold in a year.
Sources: Rusven, Amma, A.Partners
