My.Games, a branch of LSE-listed Mail.ru Group, has invested in Espresso Publishing to boost its hypercasual games business.
Espresso Publishing creates hypercasual mobile games, which are short but viral and can last a minute or less. The company is based in Amsterdam and headed by Zahar Serebryannikov.
My.Games is taking a minority stake in the publisher, with an option to buy control of the company.
While working with third-party developers, Espresso will also support the My. Games initiative to launch their own automated developer platform — it would make verifying hypotheses very quick and simple, and provide marketing and product metrics for hyper-casual games.
Vasily Maguryan, CEO of My.Games, said in a statement that hypercasual games generated $3.1 billion in 2020.
My.Games invests in Dutch Espresso Publishing to boost hypercasual gamesRead More
