It’s been on the agenda for years, but now the Russian economy is finally being rapidly digitalised. The coronacrisis has accelerated the process after everyone was locked up at home in the summer and forced to buy their groceries online, but the pandemic didn’t create a new trend; it only made the existing ones move faster.
“There [are] no new trends or revolution to the existing trends. All that happened is the trends that existed before the coronavirus have just become a lot stronger. That has led to new opportunities. (I don’t want to say benefits),” Vladimir Salakhutdinov, the head of strategy at X5 Retail Group told bne IntelliNews in an exclusive interview.
The Russian retail digital revolution of the X5 supermarket chainRead More
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