The Artemy Lebedev design studio created a neural network capable of creating its own designer logos. The AI was being developed in strict secrecy by a team of computer wizards working in isolation. The artificial intelligence itself was only known to the rest of the design bureau as ‘Nikolay Ironov’ – a pretty ordinary Russian name.
For an entire year, the AI was busy creating logos for actual clients using the ‘express design’ offer, which implies a fixed rate of 100,000 rubles (approx. $1,440), but without the option for repeat designs or edits. Among the clients were cafes, a barbershop, ‘pelmeni’ eateries, craft beer pubs, as well as high-profile YouTube bloggers (which later criticized the designs, still unaware they were dealing with a computer).
How a Russian AI ‘graphic designer’ fooled the world for an entire yearRead More
