Russia’s largest e-commerce retailer Wildberries intends to sell the produce of self-employed individuals on its platform, Kommersant daily reported on March 2. The products would include artisanal apparel, footwear, accessories, and souvenirs.
However, quality control issues could complicate the adoption of such new sellers on the platform, analysts surveyed by the daily believe.
Kommersant notes AliExpress is using the same model of working with small self-employed producers as Russia’s online sites all move towards adding “market place” functionality to their sites to enable SMEs to reach their vast audiences. Part of this model is the online sites provide the logistics and payment services allowing small producers to focus fully on production and grow their businesses.
Russian e-commerce leader Wildberries to sell products of self-employed individualsRead More
