AliExpress to supply Chinese goods to Russian offline retail networks

AliExpress, the Chinese B2B marketplace that dominates the Russian cross-border e-commerce market, is testing its first sales to offline retail outlets. This activity could account for up to 10% of AliExpress Russia’s business, company representative Anton Panteleev told the Russian business daily Vedomosti. 

The Chinese company aims to provide small and mid-sized local chains with non-food products from China. Some 1500 outlets across Russian regions could be interested in AliExpress’s supplies, even though Chinese products are already widely available in Russian retail.

AliExpress has reached an agreement with Astmarket, a regional seller of electronics and home appliances.