“Your order will be delivered by a literature teacher:” Food delivery startup launched weird ad campaign in Moscow

Delivery Club, a food delivery service owned by the Mail.Ru Group, has launched a new outdoor advertising campaign in Moscow, papering streets, subway cars, and train stations with posters that show couriers smiling beneath descriptions of their other careers and personal lives.

The ads have been a laughing stock on social media because the delivery people working for the service are apparently qualified for far more challenging jobs, while juggling sometimes significant personal burdens. Some examples:

• Andrey, a descendant of Cossacks, the father of five daughters, former career officer and distinguished artist of the Russian Federation.
• Paul came to Russia from Cameroon, he loves soccer and Bollywood films.
• Urinbai knows nine languages and makes jewelry.