In March 2018, the users or Yandex, Russia’s most popular search engine, noticed a peculiar feature: if you typed “govno” – Russian for “sh*t” – in the Yandex.Maps search (who does that?!) the first address Yandex gives you is Moscow, Balchug Street, 7 – the headquarters of Google Inc. in Russia. Hours later Yandex explained that a “bug” had occurred. We (almost) believed.
Such mockery is business as usual for Yandex and Google. Their rivalry in Russia is basically like Coke vs. Pepsi or Audi vs. Nissan. Yandex – born and developed in Russia – and the multinational Google are two of the only major rivals in Russia’s search engine market. And as of February 2019, Google is only second in the race.
Facebook and Google’s Russian rivals: Why are they winning?Read More
