Earlier this week Adjust, a mobile measurement and fraud prevention company operating globally from its Berlin headquarters, announced the acquisition of Acquired.io.
Founded in San Francisco in 2016 by Russian entrepreneurs Andrey Kazakov and Max Gannutin, Acquired.io has developed a SaaS solution that simplifies and automates campaign management for mobile user acquisition, especially via social networks. In 2017, the startup raised $2 million from a consortium of US and Russian investors.
The amount of the acquisition has not been disclosed, but Adjust specified that the it was financed through its cash on balance sheet.
“With this acquisition, we address a gap in the market where we will deliver an unparalleled solution that simplifies the process of multi-channel campaign management to significantly reduce repetitive workflows, enabling user acquisition teams to focus on campaign optimization to drive ROI,” stated Adjust CEO Christian Henschel.
“We are planning further investments to fully integrate Acquired.io’s technology and highly skilled developer team into our market-leading mobile measurement platform, which will grow our engineering department to over 100 professionals. Our enhanced, integrated product will become available in the second half of 2019,” he added.
Founded in 2012, Adjust has offices in Berlin, New York, San Francisco, Sao Paulo, Paris, London, Moscow, Istanbul, Seoul, Shanghai, Beijing, Tokyo, Mumbai and Singapore. The company claims that “more than 25,000 apps have implemented [its] solutions to improve their performance.”
This is the second exit for Kazakov and Gannutin. The two entrepreneurs were behind AppScotch, which they founded in the Valley in 2013 and sold to AppAnnie in 2016.
Sources: Adjust, App Annie, CrunchBase, VentureBeat
