Report: 9 Russians in 10 have bought online in the last 10 years

According to research conducted by the global market research company Nielsen, 90% of Russians have made at least one online purchase in the last ten years as a result of a growing consumer trust in online stores.

The range of goods that Russians buy online has expanded. The majority of online customers have purchased clothing (52%), beauty and personal care items (35%), event tickets (32%), electronics (32%), books, music, and news media (32%), mobile devices (31%) and take-out food or meal kits (30%). Among fast-moving consumer goods (FMCG) that do not fall into the beauty/personal care category, children’s goods top the list (19%), pet supplies (13%) and home cleaning supplies (9%).

For some categories, Russians buy online with more frequency than offline. For example, 73% were more likely to purchase video games online and 65% — travel-related items.

However, there are still certain categories of goods that Russian consumers prefer to buy offline. These include packaged foods, wine and spirits, and fresh produce (only 3-4% of those surveyed had purchased items from these categories online).