In late August Xiaomi, a leading Chinese electronics corporation, launched Mi.com, its official e-commerce site in Russia.
The brand’s new Android-powered models — Mi A2 and Mi A2 Lite — will be presented in Russia on the occasion of the launch. The company is planning to continue enlarging its assortment aimed at Russian customers.
Besides Xiaomi smartphones, its wearable gadgets are popular in Russia. In Q1 2018, the sales of smartwatches and other wearables doubled in units and tripled in terms of money. According to a study by retailer M.Video, the sales of smartwatches and fitness trackers reached 400,000 items and 2.9 billion rubles (roughly $42 million at the current exchange rate) in January-March. The market is dominated by Xiaomi, which accounts for a third of the market in units.
Other two Chinese brands — Huawei and Jet — have seen their sales surge, while pushing Samsung aside. Apple retains the leading position in the market in terms of money accounting for over half of sales in rubles.
