Andrey Trubnikov, the owner of two successful Russian organic beauty brands, Natura Siberica and Old Agafya’s Recipes, intends to launch an e-commerce activity on the US market, he said in an interview published last week by Russian business daily Vedomosti.
The sales are planned to kick off in 2018 with a local sales manager hired by the company. Local FDA-approved companies will manufacture the products based on the ingredients brought from Russia after approval from the US Foreign Agricultural Service.
Due to shipment costs, the US-produced cosmetics will cost by 5-10% more than in Russia, with no difference between online and offline pricing.
Western customers are more used to buying beauty products online than their Russian counterparts, who are willing “to smell” them before purchase, Trubnikov told Vedomosti. Thus the company expects its US online store to generate good sales, even though its online sales in Russia have not been successful.
Launched in 2008, Natura Siberica is one of the rare Russian consumer goods brand to be successful internationally. Its products are commercialized in 60 countries, including Russia, Poland, England, Germany, France, Austria, Canada, Singapore, China and, most recently, Saudi Arabia. The company operates branded stores in Copenhagen, Tokyo and Hong Kong.
