Softline Venture Partners, the venture arm of software publishing group Softline, has invested an undisclosed amount in JagaJam in exchange for a minority stake.
The company will use the fresh investment to develop its technological platform, create new adjacent analytical products and scale up its business in Russia and beyond.
A pioneer in the segment of social media analytics in Russia, JagaJam has been operating for over five years.
JagaJam’s platform regularly analyzes over six million brand pages in all the popular social networks, identifies industry and regional benchmarks and provides up-to-date data on the activity of competing brands.
Source: CNews.ru
