Chinese e-commerce companies will generate nearly half a billion US dollars in cross-border revenues this year through admitad’s CPA platform, the company has revealed.
This considerable volume accounts for just a fraction of Chinese online retailers’ international business, since admitad is not the only affiliate network available to these retailers, and CPA is not the only instrument they use.
Chinese e-retailers are developing most successfully across Europe, which accounts for more than 69% of their sales via admitad’s network. The main countries are Russia (where AliExpress has become the most popular marketplace, ahead of eBay and even local competitors), Ukraine, France, Spain, the UK and Germany.
The US and Canada come second, with 14% of the online sales via the admitad network, then Asia with just 10%.
Africa comes last, with just $1 million generated in sales – as much as Latvia alone, notes admitad.
Countries of origin for sales revenues generated by Chinese online retailers via admitad’s ad network (2017)
CPA challenges and priorities
admitad has also inquired about the challenges of its affiliates while developing their CPA campaigns. Such online platforms as GearBest, Rotita, TVC-mall.com, Yoins.com, Shein.com, Banggood.com and Rotita, participated in admitad’s research.
Communication issues, related to language and time zone differences, are perceived as the most important challenge. “This may lead to misunderstandings, especially when e-merchants try working directly with webmasters,” notes Michael Gor, Head of International PR at admitad.
“The client support service of the ad network may be crucial to solve linguistic, cultural or technological problems at campaign launch. But much also depends on the reliability and responsiveness of the affiliates – for example, when it comes to quickly translate a text on a banner, or get the message across to a specific publisher,” Gor explains.
When setting priorities with the ad network, Chinese e-retailers are attentive to the selection of webmasters, whom they expect to attract good-quality traffic and, consequently, generate high conversion rates.
Traffic quality control in itself is less perceived as an issue since this task is handled by the ad network’s dedicated team.
admitad claims that its clients have enjoyed “an average global investment return ratio of 10:1 in 2017,” which is one of the highest ratios in digital marketing.
This post is part of a special series on CPA advertising across emerging markets in partnership with admitad.
