Yandex, the NASDAQ-listed Russian search company, has just announced Yandex.Radar, a new analytics tool that provides webmasters with accurate search engine and browser usage data available for the Internet market in Russia, Belarus, Kazakhstan, and Turkey.
Yandex.Radar allows webmasters to quickly and easily segment search engine and browser usage data by device type and operating system. For example, users can analyze Yandex Browser on different platforms.
Yandex.Radar originated out of Yandex.Metrica, the leading web analytics platform in Russia and the second largest web analytics platform in the world.
The system uses anonymized aggregated data from all sites with a Yandex.Metrica tag. Approximately 60% of websites with Yandex.Metrica installed do not have other analytics tools that provide publicly reported data. Yandex.Metrica’s exclusive coverage creates a rich and broad data set that allows Yandex.Radar to provide data with unparalleled accuracy, according to the company.
With Yandex.Metrica installed on 67% of websites in Russia, Yandex.Radar can measure 78% of the Russian internet traffic., an unmatched level in Russia.
In order to further increase the accuracy of measurements, Yandex carefully monitors traffic data nuances. Data is adjusted for inaccuracies that appear as a result of various technological changes. For example, during the global transition to HTTPS encryption, Yandex introduced a correction to compensate for some older browsers losing referrers of the traffic from HTTPS to HTTP.
As an additional measure to ensure the highest possible accuracy and independence, Yandex also excludes all traffic to Yandex sites, such as Yandex.News, Yandex.Market and Yandex.Maps. Yandex.Radar also uses sessions for its metrics rather than visitors because it results in a more accurate depiction of web usage.
This approach provides more accurate data for search and browser shares compared to other existing providers. For example, when comparing search engine market shares in Russia, there is a slight shift in share between search engines because of Yandex.Metrica’s larger and more accurate data set.
This story was first published by Russian Search Marketing, a syndication partner of East-West Digital News.
