Russian Search Marketing, a Yandex-sponsored online resource for international marketers, has published a blog series on Russian Internet user demographics. Beginning with young adults on the Internet in Russia and continuing up to the 55 and older crowd, these posts provide insight into how Russians of varying ages use the Internet. There are marked differences in what devices Russians use to access the Internet, what they do when they are on the Internet, and what websites they visit. This demographic series aims to help advertisers gain knowledge how best to go about targeting each group.
- Part 1: 18-24 year-old age group
- Part 2: 25-34 year-old age group
- Part 3: 35-44 year-old age group
- Part 4: 45-54 year-old age group
- Part 5: Senior internet users (55+)
Topics:
Analysis, Data & Reports, E-marketing & Adtech, Internet
