Last month RetailCRM secured $600,000 from Edison.VC, as reported by Russian tech blog Rusbase. This Series A round is intended to accelerate product development and commercial expansion, including in foreign market, the company announced.
The RetailCRM platform allows online retailers to personalize, automate and monitor in real time the sales processes and client service. It also provides analytics tools for a “multisided assessment of company activity.” RetailCRM claims its platform is used by no fewer than 700 large and medium-sized companies for the e-commerce and traditional retail sectors. No less than 500 million rubles (approximately $1 million) of orders are processed by the platform monthly.
So far the company has been operating only in Russia.
Founded earlier this year by a group of Russian businessmen, Edison.VC may invest “up to $3 million” in internationally oriented projects in the fields of performance marketing, e-commerce infrastructure and omnichannel marketing.
