Digital advertising leads Russian ad market in 2015

Last month research agency Proximity, part of BBDO Russia, conducted a survey on Russian marketing efforts for 2015.  The survey on Russian advertising asked respondents from major industries such as Finance, Auto, Retail, and Healthcare about their marketing adjustments in 2015 in response to Russia’s economy.

Respondents included marketing directors, brand managers, heads of digital advertising and CRM managers from 40 major Russian and international companies.