Launched earlier this month, programmatic advertising service ViHub makes it possible to target views by audience and user interest, monitor the coverage and overall hit rate for all sites and resources, filter out negative content from pages and simultaneously protect traffic from bots.
According to Ilya Mikin, general director of ViHub, the rapid growth of online video advertising turnover in Russia in the last three years demands more technical means of ad placement, which is what RTB (real-time bidding) and programmatic technology offer.
Mikin believes that “programmable” video advertising will take an 8-10% share of the online video market in 2015.
The company is being backed by Impulse VC and Paradigm Investments, reported Russian tech blog Firrma.ru. The terms of the investment deal have not been disclosed.
