Last week leading Russian SEO management company SeoPult announced the acquisition of social network authentication service uLogin. The deal’s price tag was to disclosed. This takeover comes in the wake of Intel Capital’s $35 million investment in Gigya, a California-based customer login management service similar to uLogin.
uLogin was launched in 2011, and allows websites to intergrate social network authentication into their sites, meaning visitors can log in using their details from sites such as Facebook, Twitter, or VKontakte.
uLogin will continue to be developed independently, retaining its original brand.According to SeoPult, uLogin will help the company to further improve its behavior management technology, developed to promote websites in search engines. Incorporating uLogin into SeoPult will guarantee customers higher advertising returns through the use of Big Data.
“We see this as a promising deal for both parties and the market in general. We have the expertise and technology, while uLogin can offer Big Data, highly demanded in search engine marketing,” said Alexey Shtarev, CEO of SeoPult.
“We are interested in finding and acquiring IT projects that will help SeoPult group grow and meet the most versatile demands of the online market. In turn, we can provide these services with all the assets we have at our disposal, which translates into bigger revenue and greater profitability for them,” he added.
Founded in 2008, SeoPult Group’s services are used by more than 400,000 websites, most of which are owned by small and medium businesses. In 2012, it raised $10 million from investment fund iTech Capital. The company’s revenue for 2013-2014 exceeded $43 million, up 19% from the previous year.
