This past Wednesday Content Analytics, an analytics platform that recommends e-commerce catalog optimization strategies, announced it secured a $4 million Series A funding led by Almaz Capital. Geoffrey Baehr, a general partner at Almaz Capital, has joined the startup’s board of directors.
Also participarting in the round is dunnhumby Ventures, the venture capital arm of a UK customer science company. The terms of the deal have not been disclosed.
Content Analytics will use the investment to scale sales and marketing, expand the customer base of brands and retailers globally, and grow the engineering team.
“To be successful, online retailers and brands must ensure that the most relevant products are shown at the moment of discovery, and consumers are provided with rich content about the products they’re evaluating. But large e-commerce sites are overwhelmed with volume – with millions of items to constantly mange; while brands must contend with tracking how their brands are being displayed across a myriad of sites,” explains the company.
Content Analytics claims that its solution quickly pinpoints SKUs that have weak rankings or content that can be optimized. “Once users are on the site, Content Analytics provides insight on the combinations of products that are frequently purchased together, the optimum content descriptor density, and how well the site is performing vis-a-vis competitive sites.”
Lauched in 2013, Content Analytics had previously raised $1.5 million from founders, angels and seed funds including Visionnaire Ventures, Zetta Venture Partners and WTI along with Dr. Eric Hahn, Nancy Schoendorf, Jonathan Feiber and several others.
The startup is based in California with development teams in Belarus and Armenia, Almaz Capital’s spokeswoman Irina Goryacheva told East-West Digital News.
Almaz Capital was launched in 2008 by Alexander Galitsky, a veteran of the Russian venture industry. Its LPs include Cisco and the EBRD as well as the World Bank subsidiary IFC. Initially focusing on Russia and neighboring countries, the fund has progressively enlarged its focus to encompass companies virtually anywhere in the world – most often startups having some connections to Russia.
