Earlier this month TMT Investments, a UK-headquartered venture fund backed by Russian businessmen, announced an investment in Israeli startup Twtrland. The size of the investment has not been disclosed.
Twtrland analyses social network content to help users find new contacts based on social media output, interests, age, location etc. It also provides graphics to help users visualise their social footprint, helping them to better expand their personal network, reported Rusbase.com.
The numbers of people using social networks is growing all the time, but they have been relatively slow to make improvements in the quality of users’ feeds. Thus, third party sites such as Twtrland are stepping in to fill the gap with great success.
Twtrland offers a new type of service, combining a platform for increasing users’ personal network and influence along the lines of Klout, with an analytical dimension in line with companies such as Radian6 and Topsy.
The company’s founders, Guy and Eytan Avigdor formerly held management positions at Israeli tech companies. They both graduated with MBAs from the Israeli Technical Institute.
“We believe that this project has great prospects since social network advertising is growing at a very fast rate, and Twtrland can be used to analyse both advertising campaigns and user preferences. The demand for these kind of services is only going to grow,” Rusbase quoted Artem Inyutin, head of investment at TMT Investments, as saying.
Founded by the executive management team previously behind RBC, a major Russian financial information holding, and traded on the AIM market of the London Stock Exchange, TMT has raised $30million since its inception in 2010. With its of more than 35 Internet-based companies worldwide, the fund stands as one of the most active Russian-backed funds operating internationally.
This past summer, TMT invested in Le Tote, a San-Francisco-based fashion rental site, in Anews, an international global news-reading service with a built-in behavioral advertising network. It also took part in the latest equity funding round of its portfolio company Adinch, an international mobile advertising network.
