Action Media Group, a large Russian B2B-publishing house, has invested $200,000 in SaaS service Arnica.pro. This is already the third round of investment for the company. Arnica.pro is aimed at smaller beauty salons, who can use the software for client registration, staff work schedules, CRM, transactions, accounts and integration with external services.
The company was founded in 2012 in Yekaterinburg, but the service was not launched until 2013. The first round of investment by in the company by Action took place in autumn of 2013 and the second in February of this year.
“We believe in the success of teams with high levels of competence and the correct approach to building a startup, treating it like a fully-fledged business which should be effective and have a clear prospect of becoming stable and profitable,” said Sergey Sus, Action director of development.
