Synqera, a Russian startup operating internationally, has announced that it will test its personalization and data analytics technology with LAND, a premium supermarket with nine stores in St. Petersburg.
This technology brings online shopping experiences to physical retail storefronts, leveraging data collection and analysis for real-time prediction of customer preferences and relevant product recommendations. LAND will be integrating Synqera to address such key concerns as increasing competition and customer demand for deeper individualized experiences while physically at the store.
Synqera Loyalty Generators, compact printing devices with interactive touch-screens at the entrance of each of the chosen piloting store locations, will print out personalized product recommendations relevant to individual shopping needs and can provide themed shopping lists and recipes. Activated with a loyalty card, these interactive kiosks will help shoppers find and discover products that they need as well as incentivizing loyalty program members to purchase based on special offers and promotions.
Synqera will also introduce Simplate devices at check-out. An interactive customer display with near field communication (NFC) technology, Simplate will collect and analyze real-time customer feedback via an interactive survey on customer satisfaction. In the near future, Simple will interactively recommend relevant products for shoppers to add to their basket, also providing in-store coupons and targeted offers prior to finalizing their purchases.
“Providing shoppers with relevant information and promotions about products they already enjoy vastly improves loyalty, while unplanned purchases are most impacted by information delivered within the store,” claims Filipp Shubin, COO of Synqera.
Founded in 2010, Synqera launched its first product Simplate in 2012 in Europe and in 2013 in the United States, providing a new concept of real-time business-to-customer media communications. Synqera is headquartered in Saint-Petersburg, Russia, with its U.S. office in New York City.
Another innovative Russian company operating is this field is Open retail, a subsidiary of marketing communications agency Open Group. Backed by the Russian venture fund Prostor Capital, Open Retail is developing Smart Checkout, a hardware and software system that identifies customer preferences during checkout and produces a targeted advertising message via coupon.
