ImpulseVC, web and media venture fund and incubation structure launched last week in Moscow, has injected $450,000 into Retail Rocket. The news was reported by Russian tech blog Firrma, based on an exchange with the startup’s founder Nikolai Khlebinsky.
Retail Rocket has developed a technology that forms personalized cross- and up-selling recommendations based on user behavior and on a site’s product matrix
Retail Rocker claims to have about 300 customers, including E5, Enter, Wildberries, 220 Volt, Trends Brands and others. In six months, the service made recommendations for 20 million unique users.
The investor’s money will be spent on improving the service’s technology and deployment. Khlebinsky asserts that “the average increase in a store’s income after the introduction of Retail Rocket is from 10% to 50%.”
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