Yandex announces today its new mobile app analytics tool – Yandex.Metrica for Apps, tailored specifically to the needs of mobile app developers all over the world. The English-language version of Yandex.Metrica for Apps is available for free on demand at appmetrica.yandex.com.
The main reason why we made an app stats tool from scratch, instead of using any of those currently available on market, is that we wanted a reliable, as well as quick and easy, way to learn about the audience and usage of each of the 25 apps that we’ve made so far.
None of the analytics solutions could offer us the answers to our questions about our apps stats in real time. Some of the solutions we tried allowed us to view how many users we had per day or how many of our users were from London. Others went a step further and told us how many users from London we had per day.
At a push, we could also see how many users from London per day we had, say, on Android devices. This, obviously, wasn’t enough. We wanted to know much more about how, where and when our mobile apps are being using. And we wanted it in real time.
Yandex.Metrica for Apps gives answers for much more complex questions, such as how many new users in London made an in-app purchase in the 1.01 version of the app on a Samsung device last week. Or, how many crashes the new users of version 1.02 on Android tablets in Germany had in one week.
New events in the app are always on the radar and are shown in reports just a few minutes (or even seconds) after they have happened. And, what is very important, Yandex.Metrica for Apps is unified for all popular mobile platforms, including Android, iOS and Windows Phone.
Yandex.Metrica for Apps is a new member in the Yandex family and we are looking forward to see it grow and add more features, such as an opportunity to see the app’s traffic sources and funnels and use advanced event settings.
Read more about Yandex.Metrica for Apps and view the screenshots on our blog. Yandex.Metrica for Apps will debut at London’s Apps World developer conference and exhibition on October 22-23. Come and see the solution and talk to us at Stand 437.
