Last month the LSE-listed Russian Internet giant Mail.Ru Group reached 59.3 million Internet users, which corresponds to 56.1% of the corresponding population (12-64 year olds from all over Russia).
The figure, provided by TNS, includes all of the group’s web properties, including the Mail.ru portal and webmail service (56.99 million users), social networks Odnoklassniki.ru and Moi Mir (40.55 million and 30.83 million respectively), as well as job search sites hh.ru, career.ru, and 100rabot.ru.
Mail.Ru Group was followed by Yandex (55.86 million users including its 32 services), social network VKontakte (49.84), Google (45.32), YouTube (40.95), Wikipedia (29.05), Facebook (25.1), and online classifieds site Avito.ru (22.19).
These figures do not take into account traffic from outside Russia. The Mail.ru email service, for instance, has one third of its users coming from other countries, in particular Russian-speaking former Soviet Republics.
The consolidated traffic of the Mail.Ru Group’s properties appears for the first time in TNS’s August report – which is relevant for media buyers, who benefit from the group’s strong integration for ad campaigns.
It remains unclear, however, whether or not the group would still appear as the leader if TNS also consolidated Google and YouTube’s traffic.
