Valve, the creators of a number of best-selling games, has selected Payelp Global, a subsidiary of St. Petersburg-based payment aggregator and solution provider Dengi Online, to help gamers from Russia and neighboring countries make purchases on game platform Steam.
As cash is the primary method of payment in Russia and CIS countries, consumers use cash-in kiosks to pay for virtually everything from mobile phone bills to online purchases to utilities, taxes and fines.
Payelp claims that it will enable Steam users to add value to their Steam Wallet at more than 1.7 million kiosks across Russia, Romania, Bulgaria, Hungary, Lithuania, Latvia, Estonia, the Czech Republic, Kazakhstan, Uzbekistan and more, affecting millions of gamers.
Among Payelp’s partners is Qiwi, the leader on the Russian payment kiosk market.
Valve’s Steam is a leading platform for PC and Mac games and digital entertainment, serving over 2200 games to over 55 million active users worldwide, according to the company.
Payelp aggregates 300 payment providers (bank cards, cash, mobile, virtual currencies, and more) and provides services in the fields of business licensing, fraud and chargeback protection, tax and currency management and other services.
