At a moment when the Russian online video market is witnessing notable evolutions due to the tightening of the copyright legislation, Tvigle.ru, a major Russian video entertainment portal, has launched an enhanced version of its SaaS video publishing platform.
Christened ‘Video Publisher Cloud,’ the platform allows publishers to convert, store, and distribute their video content, as well as to manage its advertising potential and to follow its performance.
In addition, Video Publisher Cloud provides publishers with access to Tvigle Media’s partner network that includes over 7000 participants. The platform’s security system prevents the content from being illegally copied, and offers an opportunity for paid broadcast.
End users may consume videos on any type of device – PC, tablet, smartphone, smart TV, set-top box, or gaming console – and then share them on social networks.
“The initial version of the platform was launched as early as 2008, with over $2 million in total invested in it over the years,” Tvigle’s CEO Egor Yakovlev told East-West Digital News. “Now it is used by large media companies, including the Profmedia group, TV channel ‘Dozhd’ , 2×2, Disney, and others. The platform currently serves over half a million videos and generates more than 10 million views every 24 hours,” he claimed.
Among the few other players positioned on this market are CDN Video and Dulton Media’s Eagle Platform. Brightcove, a leading international player, is said to have an eye on the Russian market.
Founded in 2007, Tvigle raised more than $6 million in its early stages from Allianz-Rosno Asset Management. Last September, it attracted another $8 million from PromSvyazCapital, the investment arm of PromSvyazBank, a leading Russian bank.
The company claims a leading position on the Russian online video market with 10 million viewers and 120 million views monthly.
- RUSSIAN ONLINE VIDEO REPORT – East-West Digital News has conducted a in-depth research on Russia’s online video market in partnership with comScore, Ernst & Young, the Higher School of Economics, and more than 20 market players. The report is scheduled for release in October 2013. To receive a free copy, please contact us at [email protected].
