Last week social HootSuite launched a Russian version of its social media management service.
Defining its product as a “dashboard to manage and measure your social networks,” the Vancouver, Canada-based company helps marketers manage multiple networks, schedule messages, track brand mentions, and analyze social media traffic.
Hootsuite’s platform keeps tabs on such services as Twitter, Facebook and LinkedIn. Additional apps have been developed by third-party developers to provide support for other popular services including YouTube, Evernote, Instagram, Tumblr and WordPress.
Hootsuite’s latest integration is an app for VKontakte, Russia’s leading social network – also known as VK.com – which served more than 52 million Russian users from 12 to 64 years of age as of March 2013, according to TNS.
The Vkontakte app lets users post updates, view and comment on other users’ status updates in real time, follow particular groups and search for content uploaded by other people.
HootSuite has also been updated to support Tencent Weibo, joining its closest competitor in China Sina Weibo, The Next Web notes.
