Yuri Milner, co-founder of the prominent Russian Internet fund DST Global, is among the investors in Prismatic, a San-Francisco based startup that attacks the difficult task of creating personalized news feeds based on users’ interests.
Also participating in the Series A funding, which amounts to $15 million, are Jim Breyer and his fund Accel Partners, The Wall Street Journal reported yesterday.
Milner has invested in a number of US startups. Among his recent targets were iPad medical publisher DrChrono, video chat service Airtime, and Flotype, a startup that offers realtime messaging technologies for cloud and mobile applications, as well as mobile-centric social network Path.
Prismatic users sign up through their social networks to receive and share personalized news. They can also use the service to search for videos, local events or anything that people are discussing.
