Moscow-based serial startup developer Fast Lane Ventures has teamed up with Ru-Net, an established Russian venture fund, to launch Eventmag.ru, an online service to organize events and book event tickets.
The well known US site Eventbrite.com was taken as a model, Fast Lane openly acknowledges, with the ultimate goal of providing a ticket selling platform for virtually “all events of all types” that are held in the country.
Eventmag.ru provides organizers a range of online services to manage and promote events and to sell tickets. “Organizers of major events may use widgets to sell tickets and offer an easy check-in procedure through iPhones or Android smartphones,” said Fast Lane PR Manager Lada Shcherbakova in an exchange with East-West Digital News.
The investment of Fast Lane and Ru-Net in Eventmag “ranges in the millions of dollars,” Shcherbakova indicated.
Among competiting – though not identical – online event management services are Qrickets.ru, Ticketforevent.com, and Timepad.ru. Earlier this year, the latter received investment funding from the Rambler-Afisha group, which controls several online media properties.
