In light of the fast development of e-commerce in Russia, this spring East-West Digital News and its partners are offering an exclusive series of articles and interviews with fascinating insights into this market, one that’s still little known among most foreign players.
Starting with an interview with Travelmenu.ru’s new CEO Katrin Buckenmaier, the series is made up of excerpts from an in-depth research paper on this industry.
This research was conducted by EWDN in partnership with the most authoritative consultancies in this field, from Data Insight to PWC Russia, and with contributions from no fewer than 50 e-commerce companies and online service providers, as well as from high-level Russian and foreign e-commerce experts.
Also contributing to the research have been the Moscow Higher School of Economics, a top-tier Russian university, and the University of Telecommunications and Informatics of the Volga Region, which was the first Russian university to establish an e-commerce chair, back in 2004.
The study is intended for international e-commerce companies and brands, as well as entrepreneurs, investors and consultants who operate in Russia or consider doing so. For the first time, they will be offered:
- Reliable and precise data on the market and its different segments with forecasts and trends to 2020;
- A thorough understanding of the consumer practices, preferences, and expectations of Russian online shoppers;
- Detailed analyses and practical recommendations on the most sensitive operational issues, from marketing to processing of payments, order fulfillment, and legal aspects;
- Exploration of the regional e-commerce scene, which is coming to the tipping point of a market thus far dominated by Moscow and St. Petersburg, including a monograph of e-commerce in the Samara region;
- A review of the e-commerce related investment deals that have taken place in Russia over the last two years;
- A study of cross border sales, with exclusive data as well as practical recommendations to players operating from abroad on how to organize sales to Russia.
EWDN’s research study will be available soon. To receive the executive summary at no charge, or to order the full version, please contact us at [email protected].
