Last week, major Russian mobile phone retailer Svyaznoy announced the launch of an in-house TV network. ‘Svyaznoy TV’ offers news, reports, and reviews of the retailer’s products and services as well as entertainment, corporate information, and advertising from Svyaznoy’s partners.
Svyaznoy TV is currently featured in more than 900 stores across Russia, with an expected monthly reach that exceeds 20 million people.
Svyaznoy is second largest mobile phone retailer in Russia with more than 2,700 retail outlets throughout the country as well as strong online sales channels. In addition to its core business, Svyaznoy offers banking, payment processing, and money transfer services as well as insurance and other activities.
Earlier this year, the company announced plans to launch an IPTV service as well as a music portal. Svyaznoy is also considering an IPO in 2012 or 2013.
